At the joyful moment of celebrating the Spring Festival nationwide, the marketing training conference of Hengli International Industrial Network Business Unit was held as scheduled from February 9th to 13th, which also indicates that Hengli's marketing work has ushered in a new journey.
The attendees of the training conference included not only business elites from the Industrial Network Division, but also heads of departments such as technology, finance, quality, and marketing from the group, which fully demonstrates the importance of the conference and its significance for the future.
During the meeting, each functional department provided comprehensive explanations on the basic knowledge of lead-acid batteries, financial knowledge, quality knowledge, and brand. Mr. Peng of the group will focus on explaining the "2022 Hengli Industrial Network Business Unit Marketing Outline", including ideas, paths, strategies, models, and responsibilities.
01Logical thinking
Building a combat effective marketing organization to drive sustainable growth in performance scale
1. Increase business personnel, provide close customer service, improve customer service quality, and achieve effective scale growth;
2. Pay attention to the quantity and quality of channels, clarify the development relationship between OEM and its own brand, channel customers and project customers;
3. Comprehensively improve the internal operational efficiency of the company and enhance customer satisfaction;
4. Focus on industry customers and network resources, and fully develop channel customers;
5. Sort out the information of "project engineering", prepare for "project qualification", and fully assist agents in improving their performance scale.
02Strategy planning
Specific requirements have been made for the number of self owned brands and OEM operations in provincial capital markets, prefecture level markets, engineering customers, and supporting customers, targeting different types of win-win partners such as agents, direct operators, and engineering companies. Efforts have been made to explore and expand new customers. Clarify product strategy, pricing strategy, and brand strategy.
In 2022, we will focus on sub sectors such as power exhibitions and financial exhibitions, create model engineering projects, strengthen participation in project engineering bidding, integrate industry representatives, promote the Hengli brand, and enhance the influence of the Hengli brand.
03Fixed mode
Enhance the functions of the marketing department, implement engineering reporting system, clarify the responsible parties for engineering bidding documents and engineering authorization letters, simplify processes, and improve efficiency.
04Intensify supply chain integration
1. Safety stock setting: Conduct a comprehensive review of the safety stock, delivery cycle, and obsolete product handling mechanism for stock models, order models, and engineering models.
2. Optimize product packaging: Specific layout requirements and quantitative indicators have been established for the printing requirements and minimum order quantity of self owned brand and neutral cardboard boxes, as well as the minimum order quantity and cardboard box deposit requirements.
05Enhance team execution capability
1. Monthly performance evaluation: performance growth rewards, channel development rewards (eliminate pure sales performance indicators, comprehensive ranking);
2. Daily work report: Report daily work, analyze everyone's work status through big data, and integrate sales performance.
3. Plan execution ability: Regularly execute weekly work plans and weekly work summaries, emphasizing the execution ability of work plans;
4. Menstrual Camp Analysis: Measuring monthly performance contributions, benchmarking against problems, identifying gaps, solving problems, and continuously improving;
5. Quarterly adjustment: Adhere to horse racing without comparing horses, analyze quarterly data, and adjust unqualified personnel.
Sign Sales Commitment Letter
Sign Sales Commitment Letter
Although the conference has come to an end, the clear goals and detailed path have inspired the marketing soldiers present with passion. In the future, Hengli's marketing work will follow the concept of "unified thinking, unified direction, unified decision-making, and unified action", maximize the integration of resources, and achieve one victory after another!
